E249 How Giant Spoon Revved Up a "Driven" Campaign Starring Timothée Chalamet for Lucid Motors

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.” Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors, where he’s redefining what it means to build a premium brand in the EV space. Known for blending creativity, culture, and strategy, AK has led some of the most transformative campaigns in food, beverage, and now mobility. At Lucid, he’s steering global storytelling and cultural partnerships around the launch of the Gravity SUV and beyond.Before Lucid, AK was Chief Marketing Officer at Beyond Meat, where he helped reshape how people think about food, and Senior Vice President of Marketing at Red Bull North America, where he drove record-breaking U.S. growth. From scaling Amazon’s recruitment engine to building lifestyle movements with Red Bull, AK thrives on turning bold ideas into brands that inspire.Ian Grody is Chief Creative Officer of Giant Spoon, an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.Leading creative at Giant Spoon, Ian has produced award-winning work for clients like Lucid, Autodesk, HBO, Johnnie Walker, Netflix, Away, Marvel, and Savage x Fenty across offices in New York City and Los Angeles.Over the course of his career, Ian has been named one of Adweek's 100 People Shaping Culture and Media and included on The Drum's 100 Most Awarded Creative Directors in the World. Ian has written superhero shows, dystopian thrillers, and raunchy country musicals for networks like MTV, SyFy, and CMT; optioned features domestically and abroad; and published a graphic novel with AWA Studios and The Tribeca Film Festival.