E253: 📦B2B Commerce Corner #15 | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS - Brandon Bobart, Wholesale Gorilla - THE ECOMMERCE EDGE Podcast - 09 August 2023

Brandon is the CMO of Wholesale Gorilla - https://wholesalegorilla.com Wholesale Gorilla⁠ is a Shopify App that adds a suite of B2B functionality to Shopify Wholesale Gorilla has been available since 2017 and has steadily added new functionality then until now Brandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiatives In this episode, Jason & Brandon talk about the challenges of building a brand outside the Shopify ecosystem and how B2B eCommerce tech vendors can position and market themseleves for succsess in this bravew new world