E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - Ron Jacobson, Rockerbox - THE ECOMMERCE EDGE Podcast - 11 August 2023

Ron is the Co-Founder & CEO of Rockerbox - https://www.rockerbox.com Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking & modelling platform Rockerbox "brings clarity to the noise through accurate attribution and marketing mix modeling that helps you make the right optimizations." Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them In this episode, Jason & Ron talk about the evolving world of online privacy, how this is affecting marketers' ability to do their job well and what they can do about it