E259: 📦B2B Commerce Corner #17 | HOW PRODUCT DATA & MERCHANDISING WILL MAKE OR BREAK YOUR B2B ECOMMERCE EFFORTS - Jason Hein, Bloomreach - THE ECOMMERCE EDGE Podcast

Jason is the Principal B2B Visionary at Bloomreach - https://www.bloomreach.com Jason is a long time B2B commerce industry veteran, with over 20 years in the space! Jason helps B2B brands improve their product data and search/merchandising game by helping them realise data as an asset Jason acts as an internal B2B evangelist at Bloomreach, ensuring that the platform is fit for purpose for B2B merchants and their complex & unique requirements Bloomreach is a personalisation, search and merchandising platform for eCommerce In this episode, Jason & Jason discuss how product data and the B2B customer experience are mission critical catalysts for B2B merchants to be able to sell more in the brave new world of digital commerce