E26 Ranjana Choudhry: Know thy culture, become a better marketer

Ranjana Choudhry is a VP Advertising and Social Media at Wakefern Food Corp (a $19 billion largest COOP in US), leading the development of marketing and digital content strategies. Vanshika and I dig into her current Shorty Award nominated work, her creative process, her advice for up-and-coming practitioners and more.  With more than 25 years of experience as a global marketing and communications leader. She began her career with Grey Advertising, a global marketing communications agency. She relocated to New York while working for WPP, a multinational advertising agency where she led more than 400 team members in 220 countries across Asia, India, Africa, Eurasia, Europe, Latin America, and North America for Colgate-Palmolive’s brands. She is also an adjunct Professor at NYU SPS teaching Integrated marketing and Digital strategy to the next generation of Marketers.