🎙️E269: BRINGING AR ENABLED RETAIL PACKAGING & CUSTOMER EXPERIENCES TO MANUFACTURERS - DAVE CHAFFEY, IMMERTIA - THE ECOMMERCE EDGE Podcast

Thanks to our sponsor, Commerce Is Digital for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST 🙏 Use the following links and the coupon code is automatically applied: ⁠B2B eCommerce Course⁠ ⁠B2C eCommerce Course⁠ ⁠AI+eCommerce Course⁠ -------------------------- Dave is the Co-Founder & Director of Immertia - https://immertia.io Immertia is an Augmented Reality consumer engagement platform for product manufacturers, with a specialist focus on FMCG Immertia is a ground-breaking business system that puts purposeful, commercial AR within reach of business Immertia offers: Simple product scanning, instant label recognition without custom packaging, dynamic content linking, instantly available across all SKU's, deep tracking & data reporting/analytics Think of Immertia as AR meets automated Chatbot technology In this episode, Jason & Dave discuss the evolution of AR for manufacturers and how brands can create engaging AR touchpoints all along the customer journey lifecycle