E273: How the Sober Brain Breaks Down Alcohol Associations (But They’ll Build Back Up if You Drink Again)

We believe alcohol is required for vacations, unwinding, dealing with stress, celebrating, and socializing. We have built up powerful associations in our brains to reinforce these beliefs through dopamine and repetition. After you get sober, facing life without alcohol can feel impossible. Everything reminds you of alcohol. You start to notice how prevalent it is on TV and in movies. In this episode, I’m explaining how the brain builds associations with alcohol, how that gets worse while we stay in the back and forth, and how we break down these associations after getting sober.  What to listen to next: E267: Resources vs Support: Are You Setting Yourself Up for Success? E202: WTF is "The Work"? E270: Incubation of Craving Work with me: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober coaching https://www.soberpowered.com/sober-coaching  Weekly email: You’ll hear from me on Fridays https://www.soberpowered.com/email Courses: The non-negotiable mindset https://www.soberpowered.com/mindset-course Anger Management  https://www.soberpowered.com/anger Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support all the research and effort that goes into this podcast. This is a one woman show! https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices