E275:🎙️OVERCOMING THE CHALLENGES OF DIGITAL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - SCOTT DESGROSSEILLIERS, WICKED REPORTS - THE ECOMMERCE EDGE Podcast

Thanks to our incredible episode sponsor: ⁠⁠Commerce Is Digital⁠⁠⁠ (⁠⁠⁠https://commerceisdigital.com⁠⁠⁠) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST 🙏 Use the following links and the coupon code is automatically applied: ⁠⁠⁠⁠⁠B2B eCommerce Course⁠⁠⁠⁠⁠ - ⁠⁠https://commerceisdigital.teachable.com/purchase?product_id=4573754&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST⁠⁠ ⁠⁠⁠⁠⁠B2C eCommerce Course⁠⁠⁠⁠⁠ - ⁠⁠https://commerceisdigital.teachable.com/purchase?product_id=4575083&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST⁠⁠ ⁠⁠⁠⁠⁠AI+eCommerce Course⁠⁠⁠⁠⁠ - ⁠⁠https://commerceisdigital.teachable.com/purchase?product_id=4860899&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST⁠⁠ -------------------------- ⁠⁠⁠⁠⁠⁠⁠Scott⁠ is the Founder & CEO of ⁠Wicked Reports⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.wickedreports.com⁠ Wicked Reports is a SaaS marketing attribution and analytics platform for eCommerce brans Wicked Reports promises to provide: POWERFUL MARKETING ATTRIBUTION for Digital Agencies and Advanced Media Buyers Wicked Reports also provides deep ROI insights to brands that want to better understand the ROI of their marketing channels and initiatives In this episode, Jason & Scott discuss the latest privacy updates across Apple, Meta and Google and how brands can reclaim some of the performance tracking ability they once had when the web was more open and free