E277 Tina Maher: How Hartbeat Built the Internet’s Coolest Sports Talk Show

Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribution network; and partners with leading brands to co-create award-winning IP.Tina is one of the key figures behind Hartbeat’s long-standing partnership with P&G and Old Spice/Gillette for Cold As Balls, Kevin Hart’s hit athlete interview series which recently wrapped its 12th season. Shot in front of a live audience, the season featured conversations with some of today’s biggest sports stars, including Tom Brady, Victor Wembanyama, CeeDee Lamb, CM Punk, and Ja’Marr Chase.  With more than 2 billion views to date — and P&G/Old Spice remaining the presenting sponsor since day one — Cold As Balls is a signature example of Tina and Hartbeat’s ability to bring an entertainment-first approach to brand storytelling.