E28: Building a Community of Passionate Fans with FestivalPass

Summary Ed Vincent, the founder of FestivalPass, discusses the motivation behind creating a membership-driven platform for live events. He highlights the lack of brand loyalty and community in the ticketing industry and the frustration of non-transparent ticketing fees. Ed shares his entrepreneurship background and experience working with MoviePass, which taught him valuable lessons about building a sustainable subscription-driven business. Festival Pass aims to provide members a sense of community and loyalty, offering cost savings, exclusive benefits, and a credit-based currency model similar to ClassPass. The platform also has a Web 3 component, with a lifetime pass available as a digital asset on the Ethereum blockchain. FestivalPass offers a lifetime membership with access to over 80,000 live events and hotels worldwide. The lifetime membership is a digital asset that can be bought and sold on a secondary market. It also comes with $1,200 worth of credits each year that can be used for events, hotel rooms, and other future use cases. Chapters 00:00 Subscription Tiers and Lifetime Pass on the Ethereum Blockchain 25:21 Building a Community of 10,000 Super Fans 27:40 Expanding Globally and Community Building 44:03 Sustainability Plan for Lifetime Memberships To learn more about FestivalPass: Follow @edvincentnyc and @getfestivalpass on X (Twitter) Check out the FestivalPass website Connect with us on X (Twitter): ⁠⁠⁠⁠@2SixMedia⁠⁠⁠⁠ ⁠⁠⁠⁠@Luke152⁠⁠⁠⁠ ⁠⁠⁠⁠@realtorAdrian⁠⁠⁠⁠ Tools & Resources We Love Podcast Recording & Editing - ⁠Riverside FM⁠: We use Riverside FM to record and edit our episodes. If you’re interested in getting into podcasting or just recording remote videos, be sure to check them out! AI Prompting - ⁠AI Exchange⁠: We use ChatGPT and other AI tools to create several elements of the podcast, and a big part of that includes learning from the great community at AI Exchange. If you’re interested in stepping up your AI skills, they are an excellent resource! Support the Podcast: If you enjoyed this episode, please leave us a review and share it with your network. Subscribe for more insights, interviews, and deep dives into the world of Web 3 and business. Use of any of the above product links comes at no added cost to you and really helps the show. As an Amazon Associate, we earn from qualifying purchases. Keywords Festival Pass, live events, subscription model, ClassPass, Amazon Prime, ticketing fees, community, loyalty, Web3, blockchain, lifetime pass, Festival Pass, lifetime membership, digital asset, secondary market, credits, community, events, hotels, global expansion, online community