E286 Anthony Delconte: What Creators Can Learn From Publishers

Anthony Delconte has 15 years of experience working across traditional and creator media ecosystems.He started his career at a video news startup during what he'll claim was the second pivot-to-video era (c. 2011), helping the company transform from a video hub to a syndication service and ultimately a white-label distribution tool.From there, he went to CNBC, where he joined a team responsible for managing distribution deals after business development signed them. He worked across editorial, product, and sales to drive additional revenue and reach.He then worked for Panda Global, an esports team, where he oversaw the company's creator initiative. The program was designed to identify rising stars (think VC coin-flipping for creators) while supporting the brand’s event and merchandize operations, as well as building out digital video inventory.He later returned to traditional media, first at Men's Journal and most recently at Entrepreneur, where he oversees the social team and partnerships with creators designed to guide users into and down the funnel.He's also led an expansion to leverage those creator and influencer capabilities for Entrepreneur's partners and advertisers.