E3: Customer Avatar and the 3 Zones

In this episode Katie & Roxy chat to Terry Lewis from Wedding Marketing Mastery.  Terry is also an 8-time wedding award winner (2x international and 6x UK), and an author of the popular book '12 Habits Of Successfully Booked Up Wedding Professionals.  Terry chats about how he used skills learned during a 12-year career in the City of London to catapult his wedding business from being under-booked and underpaid at startup, to being oversubscribed at premium prices today.  If you are under charging and are struggling with the process of raising your prices than this podcast is a must for you.  Join our community: https://www.facebook.com/groups/weddingbusinesshub Check out our events:https://www.theweddingbusinesshub.com/wedcon