E3: How Top Trade Sales Leaders Boost Sales Growth by Perfecting the Meet & Greet & Needs Analysis Stage: Sales, Leadership, Trade

In this episode, Ben is excited to begin discussing the second step of their five-step sales process: the Meet and Greet and Needs Analysis stage. After making contact and generating a lead, it is time to take the potential customer on a journey to the close. This stage involves meeting the customer, getting to know them, and analyzing their needs. Objection handling is key throughout the process, and Ben emphasizes the importance of making sure the customer's experience is unforgettable.The episode discussed the tips and tricks to setting up a successful sales process. The first tip is to set the standard and create a one-pager that outlines how the sales team will interact with customers. The second tip is to decide how the team will meet customers, whether it be face-to-face, via video call, or over the phone. The third tip is to make sure the first impression is bang on, which can be accomplished through proper preparation. The fourth tip is to agree with the team on how much time should be spent on relationship building. The fifth tip is to ensure everyone in the team understands the business's unique proposition and how to effectively communicate it to customers. Finally, the sixth tip is to qualify or re-qualify the lead.0:00:00 Intro0:01:20 Recap of Previous Episode0:02:14 First Stage of the Sales Process- Meet and Greet and Needs Analysis0:02:45 Why group Meet and Greet and Analysis together0:04:15 Tips to Step up to Second Plate0:04:24 Set the Standard0:05:10 Agree on How to Meet a Customer0:05:50 Get that First Impression Bang On!0:07:41 Know What are Your Special Sauces and How to Communicate It0:08:36 Qualifying the Lead0:09:08 The Needs Analysis0:10:35 Asking Good Questions0:13:58 The B.A.N.T. Method0:15:20 P.P.V.V.C. Method0:17:49 Post Meeting Sales Summary0:18:18 Setting Up CRM18:55 Being Omnipresent0:20:00 Health and Fitness Tips0:20:50 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.