E30: Why Entrepreneurial Thinking Is Key to Sales Leadership & Trade Sales Growth in 2024: Sales, Leadership, Trade

In this episode, Ben discusses the importance of entrepreneurial thinking (E-thinking) in businesses. He explains that E-thinking is the ability to think critically and bring new ideas into a business to drive growth and improve performance. Ben highlights the challenges that Sales Leaders face in talent management, building trust with customers, key account management, social selling, and using technology effectively. He provides a blueprint for bringing E-thinking into a business, focusing on the will to think and the skill to act. He suggests creating an environment of continuous improvement, replacing a fear of failure with a desire to do, promoting creative thinking, and empowering employees to make decisions. Ben also outlines a process for implementing E-thinking, including selecting targeted projects and reviewing and adjusting the approach.Key Takeaways:E-thinking is the ability to think critically and bring new ideas into a business to drive growth and improve performance.E-thinking is crucial in addressing challenges such as talent management, building trust with customers, key account management, social selling, and using technology effectively.Creating an environment of continuous improvement, replacing a fear of failure with a desire to do, promoting creative thinking, and empowering employees to make decisions are key elements of E-thinking.Implementing E-thinking involves selecting targeted projects, working with an E-thinking champion, and setting goals and deadlines.Time Stamps0:00 Intro1:12 Entrepreneurial Thinking (E-Thinking)2:05 Recap on Key Challenges in 2023 and 20248:32 What is E-Thinking?9:28 How to Bring E-Thinking into the Business11:54 How to Bring E-Thinking into the Business: Will16:31 How to Bring E-Thinking into the Business: Skill19:45 Action Items25:20 Health and Wellbeing Tip26:42 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.