E303 Elizabeth Pigg: Unpacking the Latest Annual Snacking Trends

Elizabeth Pigg is the Chief Communications Officer of That’s it., makers of the No. 1 Fruit Bar in America. She joined the company in 2020 as Vice President of Marketing and was later promoted to Chief Marketing Officer, where she led efforts to strengthen its digital presence, eCommerce, and influencer marketing. In 2024, she pivoted her role to Chief Communications Officer, returning to her roots in brand storytelling and media strategy after nearly two decades as a senior leader at Edelman.At Edelman, Elizabeth led digital communications and marketing for several brands, most notably Ben & Jerry’s, helping the brand stay culturally relevant while driving impact. Her experience spans public relations, social media, and integrated marketing strategy. She currently serves as Marketing Chair of the FARE (Food Allergy Research & Education) Advisory Council, has contributed to Forbes, and is a jury member for the Digiday, Effie, and Shorty Awards.Originally from Chicago and now based in Los Angeles, Elizabeth is also a classically trained violist and vocalist, a voiceover artist, and serves on the Board of Directors for Angels Nest, supporting youth aging out of foster care.