E31: Dante Martella: Communication, Building trust and why you should never open a gym.

Dante Martella joins the show to talk about coaching communication, building trust with clients, and the brutal realities of gym ownership. From high-level athletes to business partnerships, he unpacks what most coaches overlook—how to actually connect with people, handle chaos, and why opening a gym might be the worst (and best) decision you ever make. https://www.instagram.com/malleusperformance/ https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is NOW LIVE. Sign Up at  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Lessons from the NHL and Starting a Business (00:03:12) Why Communication Matters More Than Programming (00:05:30) Building Trust Fast with Clients and Athletes (00:24:18) The Interview is a Workout: What Makes a Great Coach (00:31:00) Red Flags and Green Flags When Hiring (00:33:41) When the Wheels Fell Off: Dante's Turning Point (00:44:20) Don't Open a Gym—Unless You're Ready for This (00:55:03)