E311 Christina Ziroli-Leaman: Reconnecting with Humanity in the Age of Automation (The Joy of Organic Social Media)

Christina Ziroli-Leaman is a social media strategist who got her start in social by manipulating HTML on Myspace to make her profile pink and sparkly. Fast forward 20 years, and now she gets to do what she loves for a living, every single day, which she’s eternally grateful for. Her experience spans edtech, higher education, and manufacturing - proving that great storytelling works anywhere there’s a human on the other side of the screen. Christina believes that in a world that can feel heavy, social media should be a place for light and joy, where humor, empathy, and the occasional meme remind us we’re all still connected. She lives in Birmingham, AL, with her husband Matt, their 7 month old daughter Naomi, their crazy dog Zelda and their sweet parrot Juju. When she’s offline, you can find her reading and sipping coffee while snuggling her daughter. Her favorite pizza topping is pepperoni, her favorite thing in life is family and her fun fact? She once wrote Harry Potter fanfiction on Quizilla and honestly, the storytelling hasn’t stopped since.