EPISODE · Feb 16, 2026 · 33 MIN
E321 Jeffrey Bowman: The Total Market Approach
from It's No Fluke · host Shorty Awards
Over the course of Jeffrey Bowman’s career, his work has impacted brands like Pepsi, P&G, Unilever, Dell Technologies, Verizon, Wyndham, United, British Airways, Restaurant Associates, Prudential, MetLife, Gap, Sears, IKEA, Whirlpool, Delta Faucet, Behr Paint, Unilever, Planned Parenthood, Estee Lauder and CoverGirl to name a few. Bowman is an industry thought leader, two-time award-winning Wiley published author, Campaign US 40 Over 40, pocstock 2025 Top 50 Future of Black America and recipient of the David Ogilvy Beacon Award. Prior to starting Reframe Consulting Services in 2015, Bowman was a senior partner, managing director at Ogilvy, where he disrupted the $1T industry by starting the first cultural agency while pioneering a change operating system - The Total Market Approach that helped leaders accelerate growth that reflected the total addressable audience.
What this episode covers
Over the course of Jeffrey Bowman’s career, his work has impacted brands like Pepsi, P&G, Unilever, Dell Technologies, Verizon, Wyndham, United, British Airways, Restaurant Associates, Prudential, MetLife, Gap, Sears, IKEA, Whirlpool, Delta Faucet, Behr Paint, Unilever, Planned Parenthood, Estee Lauder and CoverGirl to name a few. Bowman is an industry thought leader, two-time award-winning Wiley published author, Campaign US 40 Over 40, pocstock 2025 Top 50 Future of Black America and recipient of the David Ogilvy Beacon Award. Prior to starting Reframe Consulting Services in 2015, Bowman was a senior partner, managing director at Ogilvy, where he disrupted the $1T industry by starting the first cultural agency while pioneering a change operating system - The Total Market Approach that helped leaders accelerate growth that reflected the total addressable audience.
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E321 Jeffrey Bowman: The Total Market Approach
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