E328 From Farmer’s Market to Luxury Product w/ Sam Moore

In this episode, CJ sits down with his friend Sam Moore to discuss his journey from corporate America to launching his own health and wellness-focused beverage company. The two dive into the challenges and triumphs of entrepreneurship, the importance of making intentional life choices, and the evolution of Sam's product from a tequila mixer to a non-alcoholic "smart seltzer" called Hazlo.   Key Topics [00:00:00] Non-alcoholic beverage market. [00:03:11] Sam's path to software sales. [00:06:40] Different work environments and their pitfalls. [00:08:23] Why Sam pivoted his career. [00:13:55] Decision making and personal growth. [00:16:39] Choosing a different path in life. [00:19:54] Making decisions on own terms. [00:27:08] Envisioning new opportunities. [00:30:19] Finding purpose in work. [00:34:42] Tequila as a popular drink. [00:35:12] Mindful drinking movement. [00:39:22] How to know if someone is an entrepreneur. [00:39:24] Shifting career paths yet again. [00:42:59] Making decisions and taking action. [00:45:48] Non-alcoholic drink pivot. [00:51:53] The journey of entrepreneurship. [00:57:28] Premium non-alcoholic beverages [01:01:22] Packaging and branding feedback. [01:04:23] Packaging and target market. [01:07:41] The beverage space and alcohol alternatives.   Connect with Sam Instagram   Connect with CJ Finley: CJ's Instagram   CJ's YouTube THRIVEONLIFE Podcast Instagram THRIVEONLIFE Website