E333 Brian Keenan: AI is Rewriting How Reputation is Built

Brian Keenan leads international strategy and AI consultancy for WE Communications, a ~$200M integrated marketing firm. Brian counsels senior leaders from companies such as Adobe, HEINEKEN and Amazon to succeed in an AI-enabled future. Latest interest areas including AI search, agentic commerce, synthetic audiences, and autonomous workflows. He is a regular presenter at industry conferences such as ICCO, PRCA, WARC, and Mumbrella across EMEA & APAC. He brings a global and grounded mindset to his work from living in four countries and raising three children.