E34: How to Make Everyone Follow and Respect Your Mission

 - with Bas Turk Co-Founder of Tommy Tomato

“If Mcdonald's can be offered around the world Tommy Tomato can be as well” Bas Turk is one with a true and clear mission for the betterment of children in the Netherlands. Obesity and overweight are on the rise among children, with diet being one of the contributing factors. Nowadays, children are eating fewer vegetables and more unhealthy foods. This needs to change, and Bas is taking the step to make this change within schools. By offering services and lunches filled with vegetables and goodness, to become the "Healthy McDonald's of the World". A true honest conversation in which we discussed: Bas’s truly impactful mission with Tommy Tomato.  The journey of Tommy Tomato so far.
 How to get people aligned to your mission and how to be the right leader.  Creating a company and a foundation simultaneously for the desired impact. The business strategy of Tommy Tomato. Strategies to encourage children to eat more vegetables. Approaches to understand customer problems, from teachers to children. The biggest challenges faced in establishing Tommy Tomato. How to balance the roles of running a company and being a supportive father. How to become the Mac Donald's of healthy food for children. The long-term goal of making healthy food accessible for children everywhere. Introducing steward-ownership to sustain the mission. Setting growth limits; viewing legacy beyond financial gain. Advice for those aiming to make a social impact with their business And much more… Quote: “Money is not a legacy a company with the right mission is.”  🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: ⁠Bas Turk His Company: Tommy Tomato