E343 Rebecca Larzik: Next Gen Creator Businesses Won’t Be Defined By Ads

Rebecca Larzik is the Head of Marketing at Stan. With nearly 20 years of marketing experience, she has led work for global brands including Chanel, Clinique, O’Neill, and GoPro. Prior to joining Stan, Rebecca served as Executive Producer of Global Marketing at GoPro, where she oversaw the content used to market the company’s hardware and software products worldwide. Drawn to the freedom‑fighting spirit of the cannabis community and Weedmaps’ mission to power a transparent, inclusive global cannabis economy, Rebecca joined Weedmaps in 2017. There, she oversaw all aspects of brand marketing strategy, helping establish Weedmaps as one of the first companies in the category to retain an entertainment marketing AOR (Wheelhouse Labs), secure a multi‑year partnership with Kevin Durant’s Thirty Five Ventures, and continually find innovative ways to educate consumers about cannabis. At Stan, Rebecca now leads marketing strategy and major initiatives, including overseeing the Dare to Dream Challenge, a flagship contest designed to spotlight and support ambitious entrepreneurs building their personal brands with Stan.