E354 Zach Katz: What the Music Industry Teaches Us About Scaling Creators

Zach Katz has spent more than 20 years building alongside creators at defining moments in their careers. He began as a music attorney before managing several of Dr. Dre’s closestcollaborators, spending years in the studio as Dre coached Snoop Dogg, Eminem and 50 Cent. That early immersion shaped Katz’s belief that enduring careers are built on structure, ownership and long-term vision, not just hits.He later co-founded Beluga Heights, launching global stars including Sean Kingston and Jason Derulo. After more than a decade as a music entrepreneur, Katz became President of BMGNorth America, where he helped guide the careers of artists such as Juice WRLD, DJ Khaled, Janet Jackson, blink-182, DJ Snake and Bebe Rexha while overseeing one of the industry’s most influential rosters.He went on to partner with Scooter Braun to invest in emerging technology reshaping how creators grow and monetize audiences, and later served as President and COO of FaZe Clan, where he saw firsthand the lack of institutional infrastructure for digital-native talent.Today, as co-founder of Fixated, Katz is bringing traditional Hollywood and music-industry deal architecture, and long-term career strategy into what he views as the “new Hollywood”: the creator economy. His focus is on building durable infrastructure around digital talent the way record labels once built global superstars: with structure, IP ownership, strategic partnerships, and generational brand thinking.