E356 Farra Kober: Measuring The Impact of Storytelling

Farra Kober is the VP of StoryWorks Americas, BBC Studios’ brand content studio and internal creative agency. An Emmy-award-winning content executive and brand marketer, Farra is passionate about creative storytelling with purpose. As a creative leader, she guides teams in driving growth, customer engagement, and sales through multi-platform content born of strategic insights and data. Prior to joining the BBC, Farra held leadership positions at WeWork as Sr. Director of Global Content Marketing, at theSkimm as VP of Content Studios—leading their extension into branded content, podcasting, and web editorial—and at NBCUniversal. As Director of Digital for MSNBC, managing creative and operations of MSNBC.com, Farra led the company to its best-year-ever in digital video viewership and launched its first-ever podcasting arm, including Chris Hayes’ award-winning program, ‘Why Is This Happening?’