EPISODE · Apr 16, 2026 · 30 MIN
E362 Luke Smith: Where Indie Agencies Can Compete and Lead Right Now
from It's No Fluke · host Shorty Awards
Luke Smith is the co-founder and Global CEO of Croud, a leading independent digital agency he founded in 2011. Under Luke's leadership, Croud has become a full-service global business, delivering innovative marketing solutions to top brands like Amazon Prime Video, Nespresso, and Ford.Luke has grown the Croud team to over 600 employees across offices in the UK, US, and MENA, with a global network of on-demand digital experts known as "Croudies" providing coverage in 118 markets and 86 languages. Through strategic acquisitions like Born Social and Vert Digital, Luke has further expanded Croud's capabilities.Beyond impressive growth and award-winning client work, Luke is passionate about fostering a positive work environment, as demonstrated by Croud's inclusion in the Sunday Times Best Places to Work list for two years running.Outside of leading Croud's global business, Luke enjoys spending time with his family, taking on various sporting pursuits, collecting wine and supporting the below average Championship club Preston North End.
What this episode covers
Luke Smith is the co-founder and Global CEO of Croud, a leading independent digital agency he founded in 2011. Under Luke's leadership, Croud has become a full-service global business, delivering innovative marketing solutions to top brands like Amazon Prime Video, Nespresso, and Ford.Luke has grown the Croud team to over 600 employees across offices in the UK, US, and MENA, with a global network of on-demand digital experts known as "Croudies" providing coverage in 118 markets and 86 languages. Through strategic acquisitions like Born Social and Vert Digital, Luke has further expanded Croud's capabilities.Beyond impressive growth and award-winning client work, Luke is passionate about fostering a positive work environment, as demonstrated by Croud's inclusion in the Sunday Times Best Places to Work list for two years running.Outside of leading Croud's global business, Luke enjoys spending time with his family, taking on various sporting pursuits, collecting wine and supporting the below average Championship club Preston North End.
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E362 Luke Smith: Where Indie Agencies Can Compete and Lead Right Now
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