E37 - A No Bullsh*t Approach to Social Media with Jason Falls

Social Media is now a big part of the marketing mix. If you are still trying to figure out how to leverage this new and constantly changing medium, you're not alone. Many entrepreneurs are searching for how they can use social media platforms and take advantage of the mountains of data they have on each of their users to position their businesses in front of the right customers. There are countless social media "gurus" out there telling you about the blueprint they created to yield a gazillion dollars spending $0 of their money. While this may seem great and close to that magical marketing pill we all seek, it's logical to understand there are some basics and best practices that will be easier to duplicate and is more sustainable. Enter Jason Falls. Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. A social listening and analytics innovator, he spends much of his time analyzing online conversations for consumer insights for clients of the Conversation Research Institute and consulting on broad digital marketing issues for a number of B2C and B2B clients. Falls shares his no-nonsense ideas regularly at ConversationResearchInstitute.com and JasonFalls.com. He loves Louisville, sports and bourbon. Some of the areas we explore with Jason in this episode of the Neon Noise podcast include: How his background led him to becoming an early adoptor of social media in the mid-2000s and now an industry expert and respected voice The two primary paths you can take with each marketing campaign Stories about early social media campaigns with large brands such as Maker's Mark How big brands are using social media to amplify their advertising campaigns The future of email as a marketing tool The core components of a successful email And much more... We hope you enjoy our conversationw with Jason and his no BS approach to social media and marketing.