E37 Monique Ruff-Bell: Ted Conferences' 6 pillars of creating memorable experience

Monique Ruff-Bell has over 20 years’ experience within brand leadership, marketing, and events. As Head of Conferences for TED, she leads a dynamic team in the managing, planning and execution of TED’s flagship global conferences, TED Member events and virtual events. This includes product strategy, innovation of attendee experience, creative marketing techniques that draw in a diverse and curious community, as well as work with creatives and visionaries to dream up and enact revolutionary ways of gathering that push the boundaries of experiential events. She is also a member of TED’s executive leadership team. Her former roles have included leading one the largest Fintech shows in the USA as Vice President for Money20/20 USA.