E377 Whitney Belmonte: AI in Advertising

Whitney Belmonte spent fifteen years scaling marketing for category-defining brands, including Supergoop!, where she helped scale digital from a single channel into a multi-format engine. She has shipped campaigns, hired teams, and rebuilt operations from the inside.Now she works with founders, marketing leads, and ops teams to put AI to work in the parts of their business that actually move revenue — without the buzzwords, without the gloss, and without breaking the parts of their company that already work.Her clients tend to be the operators noticing what's quietly broken — content cycles that take three weeks, briefs that take longer than the work itself, leads that arrive cold and stay cold. The fix is rarely the model. It's the workflow around it.