E38 - Making Your Company Irresistible to Customers with Gregory Diehl

What is your brand identity? What impression do you portray to potential customers? Do you make a good first impression? Are you remembered or do you fade into the noise? These are all questions we want to give positive answers to. We want to believe that we are the best in our trade - that we have a superior offering to our competition. But are we biased? Are we fooling ourselves? The story we craft and tell to customers is how we are initially judged by customers and the barometer they use to determine if we are a brand they want to engage with. The majority of of businesses fall short in this department and gravitate towards the same clichés that everyone uses such as "Customer Service is Our #1 Priority" or "We Take Your Business to the Next Level". Gregory Diehl is the best-selling author of Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Product Irresistible. He has spent the past decade studying businesses around the world and has unlocked the key to creating innovative brand identities and distinct business stories. Gregory joins this episode of the Neon Noise podcast for an engaging conversation that includes: His interesting background and experiences gained from traveling the globe and living in over 50 different countries. What is Brand Identity? Why is it so important for a business/entrepreneur to create a Unique Selling Proposition (USP)? Why is story telling so powerful? What is the secret to differentiating yourself from competitors? We hope our conversation with Gregory will help you craft your Brand Identity, Unique Selling Proposition, and story that will make your business and products irresistible to customers. Enjoy!