E38: Why Sales Leaders Must Embrace AI Now to Strengthen Sales Teams & Drive Trade Sales Growth: Sales, Leadership, Trade

In this episode of the Stronger Sales Teams podcast, Matt Swalley, Co-Founder of Omneky, joins Ben Wright to discuss the evolving role of AI in Sales. Matt explains how sales has shifted from face-to-face interactions to more transactional and digital processes. He highlights the importance of personalization in marketing and how AI can be used to generate and optimize personalized ad creatives. Matt also emphasizes the need for sales teams to embrace AI tools and provides tips for preparing and capitalizing on AI advancements.Key Takeaways:Sales has evolved from face-to-face interactions to more transactional and digital processes.Personalization is crucial in marketing, and AI can generate and optimize personalized ad creatives.Sales teams should embrace AI tools and subscribe to AI newsletters to stay updated on new technologies.Prompt engineering is a valuable skill for maximizing AI outputs.AI empowers creativity and streamlines sales processes, but employees' jobs will not be eliminated.Time Stamps:0:00 Intro1:03 Guest Introduction3:03 Omneky4:38 Evolution of Sales6:29 Sales Channels10:21 Capitalizing AI Tools12:25 A.I. as a Co-Pilot Rather Than Human Replacement15:19 Guest’s Learning Tips17:55 Guest’s Socials18:45 OutroAbout The Guest:Matt Swalley is a co-founder at Omneky, an AI marketing platform that generates and optimizes personalized ad creatives to increase sales across all digital touchpoints. With 13 years of strategic leadership experience at AT&T, Matt has a strong background in corporate strategy, business development, and sales team growth. He is passionate about leveraging AI to empower creativity and streamline sales processes. Rate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.