E391 Jeff Matisoff: AI's Next 18 Months

Jeffrey Matisoff is CEO & Managing Partner, North America at The Brandtech Group, the world's leading Gen AI marketing company. Over more than two decades, he has helped global brands including IBM, Nestlé, and Verizon navigate major shifts in media, technology, and consumer behavior. Before joining Brandtech in 2021, he served as Global President of WPP's dedicated IBM agency, where he led an 800-person global organization spanning creative, media, technology, and analytics. Since joining Brandtech, Jeff has played a key role in the acquisition and transformation of Jellyfish and the development of the company's agentic media platform, helping marketers harness AI to drive growth, efficiency, and competitive advantage.