E392 Corey Martin: Have You Done The Work?

Corey Martin has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing an evolved approach to an expanding media universe to deliver clear impact for his clients. He has built PR and influencer strategies for a variety of brands across CPG/personal care, beauty, food & beverage, consumer health, tech, pharma and more. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 2M+ followers across Instagram and TikTok. RainbowDads has become a go-to voice for brands looking to connect with families through authenticity and laughter love of sports. Known for deep ties to the NFL, Buffalo Bills, and broader sports community, Corey brings both professional and personal influencer expertise to his work with a variety of clients.