E396 Shelly Soriano: Spy Ninjas Entertainment Invests $25M to Expand YouTube's Longest Running Serialized Narrative Show

Spy Ninjas Entertainment is a creator-led media company based in Las Vegas, and is home to Spy Ninjas, the longest-running serialized narrative show on YouTube, which has 47M+ subscribers and 18B lifetime views since its launch in 2018. Founded by creators and entrepreneurs Chad Wild Clay and Vy Qwaint, the company recently announced it is investing $25M into its content pipeline and production capabilities, and aims to hire 50 new employees this year. Shelly Soriano is President of Spy Ninjas Studios, part of the creator-led media company, Spy Ninjas Entertainment, which reaches tens of millions of fans, anchored by its eponymous flagship original family entertainment franchise. Spy Ninjas is the longest-running, serialized narrative show on YouTube. With a career rooted in building and scaling digitally native companies, Soriano has transformed emerging brands into breakout businesses through new platforms and content formats, strategic acquisitions, and high-impact partnerships. As COO for Jubilee Media, she helped drive accelerated company growth through collaborations with top brands such as Amazon, Google, Netflix, Spotify, and McDonalds, and original premium content, including the launch of the viral internet series Surrounded.