E399:🎙️TARGETING ECOMMERCE CUSTOMERS WITH THE PERFECT MESSAGE, AT THE PERFECT TIME, SO THEY CONVERT! | ZABE AGHA & RAMEET KOHLI - METRICAL | THE ECOMMERCE EDGE Podcast

💡Zabe (https://www.linkedin.com/in/metrical) is the Founder & CEO and Rameet (https://www.linkedin.com/in/rameet-kohli-966105) is the Co-Founder & COO of Metrical - https://metric.al 💡Metrical is a SaaS platform that helps eCommerce merchants Engage with Customers Using Targeted Messages Throughout Their Shopping Journey 💡Metrical is an AI-powered solution that uses anonymous, real-time data and machine learning to control all site-wide promotions to dynamically target and display personalized offers to consumers based on the probability of them completing a sale 💡In this episode, Jason, Zabe & Rameet discuss how personalization engines can go too far and overwhelm customers with onsite messages and promotions, even when they're not needed - and what merchants can do about it Enjoy!