E40 - Exploring Sonic Branding with David Meerman Scott

What is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day until David Meerman Scott explained it in detail. In this episode of the Neon Noise podcast, David Meerman Scott joins us for a value packed conversation about Sonic Branding and the New Rules of Marketing and PR. A highly sought speaker and author of 10 books, David is household name in the marketing world best know for The New Rules of Marketing and PR which recently came out with an amazing 6th Edition. Here are some of the topics we discuss: The old rules of marketing vs. the new rules of marketing Making mindset shifts to overcome fear What newsjacking is and how to leverage it How to choose the right channel(s) for your marketing efforts Examples of sonic branding and how Davids' company "Signature Tones" helps create these for businesses We hope our conversation with David Meerman Scott helps you understand Sonic Branding and the New Rules of Marketing and PR.