E401 Dr. Kristen Wager: How AI Is Stealing Traffic from Food Creators and What We Can Do About It

Dr. Kristen Wager is PhD-trained consumer insights leader with deep expertise in the food creator economy. Over the past decade, she's led research initiatives at Kellogg Company supporting top CPG brands like Special K, Cheez-It, and Morning Star. Most recently she built research programs for the top 100 food creators at Raptive. That’s where she gained firsthand insight into the food creator ecosystem and the challenges creators face. That experience led to the creation of Recifix, a creator-powered cooking platform that connects home cooks, food creators, and brands within one ecosystem.