E406 Joy Osinloye: Predictive Power

Joy Osinloye is the Vice President of Customer Success, North America at CreatorIQ, where she leads Customer Success across enterprise, mid-market, and agency segments. She oversees retention, expansion, and long-term value creation and realization for a diverse portfolio of high-growth global brands. Partnering closely with revenue, marketing, and executive stakeholders, Joy equips the CreatorIQ customers with the necessary tools and insights to ensure their creator programs drive true measurable business impact.Before joining CreatorIQ, Joy led influencer and integrated marketing initiatives for global brands including Airbnb, Huggies, L’Oréal, Adobe, and Kellogg’s. That brand-side experience now informs her approach to customer success by helping organizations operationalize creator marketing as a scalable, revenue-aligned growth channel rather than a series of one-off campaigns.Joy is particularly focused on building resilient customer relationships, strengthening adoption at scale, and aligning creator investments to durable revenue outcomes. She is also a passionate advocate for people-first leadership and mentors emerging leaders across the marketing and technology ecosystem.