E407 John Mathieu: What Brand Should Really Be Learning From Creators

John Mathieu serves as Vice President and Creative Director at Pearpop, leading the company's creative and strategic direction across its portfolio of global brand partners. With nearly 13 years of experience spanning advertising and creator marketing, he partners with brands including Microsoft and Progressive to modernize how brands approach creator marketing. Prior to joining Pearpop, John developed integrated campaigns across broadcast, digital and social for brands including the CDC's national anti-smoking campaign, Ocean Spray, Jack Daniel's, Hasbro and Sallie Mae. Among his work, he created Hacked, a YouTube series for Sallie Mae that earned the 2023 Shorty Award for Best Video Series.