E416 Meghan Chin: The Best Brands Don’t Chase Attention, They Solve Friction

Meghan Chin is Chief Executive Officer of BIMM, a digital experience and technology agency within the kyu Collective.With more than 20 years of experience across customer experience, loyalty, and enterprise digital platforms, Meghan has partnered with brands including Ford, Scotiabank, Scene, Tangerine, and Audi, leading complex, multi-market programs across automotive and financial services.Since joining BIMM in 2020, she has advanced the agency’s digital platform capabilities and led large-scale, multi-market experience initiatives for global enterprise clients.As CEO, Meghan is focused on evolving BIMM into an AI-native experience and technology company, embedding intelligent systems into design, production, and delivery while scaling the agency’s operating model for its next phase of growth.