E417 Jason Metz: What We Have Learned From the First 20 Years of The Creator Economy

For 20 years, Jason Metz has been at the forefront of modern marketing, helping both industry-leading and startup brands expand their reach, impact and connection with their most important audiences.As a strategy and growth lead for agencies within the Omnicom and Publicis ecosystems, as well as founder and CEO of influencer startup Brand Influencers, Jason has driven hundreds of millions of dollars in new business wins and shaped dozens of award-winning campaigns for clients including Porsche, P&G, L'Oreal, Pizza Hut, Sparrow Health System, Bridgestone Firestone, Forever21, Beam Suntory, HSBC, Adidas, IBM, J&J, Conde Nast, ESPN, Bacardi, Anheuser-Busch, the city of Las Vegas and many others.Equal parts business strategist, marketer, content creator and client relationship lead, Jason's true passion is winning at the game of attention - helping brands earn their unfair share by tapping into what matters most in culture. He helped Porsche launch the Panamera, Adidas embrace experiential to transform their youth sponsorship strategy, P&G, Anheuser-Busch, Kia and A&E launch their first-ever influencer campaigns, Wakefern and Home Depot reformat their retail presence to put the customer at the center, and GQ, Nat Geo, KultureCity and NBA hall-of-famer Dominique Wilkins launch into web3.