E419 Becky Owen: Creator Instinct® - Unlocking the Social Code⁠ 

As one of EMEA's leading experts in creator marketing, Becky Owen has built a career with roles at Disney and Meta, and now as CMO at global social and creator agency, Billion Dollar Boy. With over a decade of experience in the creator economy, she has advised some of the world's most recognizable brands, developed innovation strategies and directed teams in producing best-in-class work.In 2024, Becky founded FiveTwoNine, the agency’s sister company: a global platform that empowers creators in their careers and businesses through community, insider knowledge, and exclusive events.She has been recognized on AdAge’s Tech Power list, The List 2025, and was named Game Changing Leader of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset.Red the report: Creator Instinct®: Unlocking the Social Code