E42. What 200 Salons Told Salon First About Becoming Booked Out

Send us Fan Mail Want $20 for free??? Beauty Business School has teamed up with Salon First to bring you something exclusive. How to claim: 1️⃣ DM @salonfirst on Instagram with “BBS Sent Me” 2️⃣ Receive your $20 voucher - no strings attached This is exclusively for our Beauty Business School community https://www.salonfirst.com.au/ Ever wonder why some salons are fully booked while others struggle? You’re not alone. In this week’s Beauty Business School Podcast, I sit down with Jeanette from Salon First, who polled over 200 salon owners (at the counter and online) to uncover what really helps salons thrive. 🌸 How to use wholesalers as an extension of your business - they’re not just product suppliers, they can help you solve problems, understand what’s working in the market, and guide you toward the right products and techniques. 🌸 The power of community and connection - why showing up, asking questions, attending events, and finding your people in the industry is just as important as your services. 🌸 Client retention and reactivation - even clients who haven’t booked in years can come back. Tracking numbers, understanding your bookings, and sending the right messages can make a huge difference. 🌸 Staying in your lane and believing in your services - don’t chase trends just because they’re popular. Practice, test on a few clients, and only implement what you believe in. Passion and energy are what actually sell services. 🌸 Embracing vulnerability and transparency - Jeanette shares real stories about insecurities, comparing yourself to others, and how even the most successful salon owners have self-doubt. 🌸 Practical advice for salon owners: ask questions, share challenges, talk to your peers, and treat learning and growth as a continuous process - from software, HR, or client strategies, to product knowledge. This episode is packed with actionable insights, industry wisdom, and heart, showing you how to stop spinning your wheels, leverage support, grow community, and get fully booked without burning out. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.