PODCAST · business
Beauty Business School
by Kimberley Haworth
Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama). Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry. It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
Episodes
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E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey
Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing…
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E95. Half Booked to Booked Out - Client Optimisation
Send us Fan Mail This is the FREE RESOURCE I promised "I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never the actual problem. Most of the businesses she works with sit at 50 to 60% booked. That gap is not a marketing problem. It is an...
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E94. Bonus Episode - Post Beauty Expo Debrief
Send us Fan Mail This one was meant to be about optimising the client journey. It turned into a full debrief instead. Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a…
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E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400
Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the...
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E92. How I Doubled My Price And Signed 2 Clients In 48 Hours
Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second…
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E91. The Client Complaint That Built A Waxing Empire With Lilliane Caron
Send us Fan Mail I have never sat across from a guest and forgotten my interview questions before. This episode did that to me. Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's...
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E90. Doubling Her Income in 4.5 Months From a Home Studio (with Rebecca MacArthur)
Send us Fan Mail Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring. Four and a half months after joining Beauty Business...
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E89. How To Get 30 New Clients From Your Next Offer
Send us Fan Mail My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School. You'll hear the real numbers behind three students: Rhi, who moved to a town of...
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E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing
Send us Fan Mail Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me $3,600 in one week while I was in...
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E87. How to Hire Your Dream Salon Team Member (Plus a Bali Debrief)
Send us Fan Mail The wrong hire will cost you more than no hire. A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens before they walk in, not after. If a team member is anywhere…
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E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co
Send us Fan Mail Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for...
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E85. How To Make More Money Doing Less
Send us Fan Mail How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer. I used to think the 2am spiral was why my business worked. The anxiety, the can't-switch-off, the...
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E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life
Send us Fan Mail Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't. Gry is one of THE most grounded people I have had the pleasure of interviewing. This...
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E83. How To Launch A Premium Service Without Slashing The Price
Send us Fan Mail Want to sell more expensive services without slashing the price to get bookings? If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is. High ticket services convert slower than a $60 brow dye. That's normal. The...
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E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society
Send us Fan Mail Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers. Renee is…
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E81. Before You Run That Giveaway, Listen to This
Send us Fan Mail Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks. In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways...
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E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
Send us Fan Mail Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't) My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly...
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E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi
Send us Fan Mail Your nervous system is running your business. And not in a good way. If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to...
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E78. ADHD & Autism In Your Beauty Business
Send us Fan Mail What if the thing you’ve spent your whole life trying to “fix” is actually your superpower? In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business,...
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E77. Keeping Clients Long Term In Your Salon
Send us Fan Mail If you are always looking for clients.. You have a retention problem. It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three...
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E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus
Send us Fan Mail Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort. Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, to 32 hours a week, books closed…
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E75. What To Do In Your Salon When The Economy Is Sh*t
Send us Fan Mail The world as we know it is shifting and Kimberley isn't here to sugarcoat it. In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside your control feels like it's on fire. The short...
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E74. From Skin Fairy to Baby Spa: Behind the Curtain of Success in the Beauty Industry with Carmen McNamara
Send us Fan Mail This episode of the Beauty Business School podcast is a real, unfiltered look at what it actually takes to build a successful beauty business. I sit down with Carmen McNamara, founder of Skin Fairy and Little Sunshine Spa, who shares her journey from waxing in her bedroom at 15…
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E73. Addressing THAT Post.. Bullying in the Beauty Industry
Send us Fan Mail After THAT post went viral… we need to talk. In this episode, Kimberley opens up about the real story behind a post that shook the beauty industry and what it revealed about bullying and projection in business. From being sent private messages and conversations to navigating the...
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E72. Why Your Retail Isn’t Selling (And How to Fix It Fast)
Send us Fan Mail I need to say something that might annoy you a little bit… You don’t actually hate selling. You just hate how it feels when you do it. When it’s awkward… when it feels forced… when you can literally feel yourself cringing mid sentence because it sounds like you’re trying to push...
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E71. "I Nearly Packed It All In" Emma's $75k Beauty Business Comeback Story
Send us Fan Mail In this episode, I sit down with Emma, a registered nurse of 14+ years who completely changed her life in 2021 when she discovered the power of cosmetic medicine and skin - first as a client, then as a practitioner. What started as a $1,000 bank balance and a dream turned into a...
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E70. Handling Complaints In Your Beauty Business
Send us Fan Mail The Moment Every Beauty Business Owner Dreads… A Client Complaint That sinking feeling when your phone lights up with a message from an unhappy client. Your heart races.. Your brain spirals... And suddenly you're questioning your entire business. Sound familiar? In this episode…
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E69. Winning Beauty Industry Awards (Without Losing Your Mind) with Nicola from Red Lipstick Effect
Send us Fan Mail Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for. But what if entering awards could actually grow your business, sharpen your strategy and build serious credibility? In this episode, I’m joined by Nicola from…
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E68. The One Marketing Trick To Get Fully Booked in Your Beauty Business
Send us Fan Mail You’re hunting for the “one thing” that will change your business. Here’s the truth: “There is no one marketing trick that is actually going to get your business to where you want to go.” Social media? Podcasts? Ads? “If you are relying on one sole source of marketing in your...
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E67. How Chantel 10X’d Her Retail in 3 Weeks
Send us Fan Mail Chantel didn’t need another qualification. She needed structure behind her brilliance. Within three weeks she took her retail from $300 a week to $3,000 a week.. not by posting more, discounting or hustling harder, but by niching properly, tightening her messaging and actually...
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E66. The Top 10 Traits That Every $20K+ Beauty Business Owner Has
Send us Fan Mail Look, business isn’t supposed to feel safe. It’s messy. Brutal. Sleepless nights. Crying kids. Living off coffee and still showing up. If you think anyone hits $20K months without falling flat on their face first… this is your wake up. So, what does it actually take? The 10…
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E65. Building a Salon Team That You Rely On - Kayla’s Journey
Send us Fan Mail Kayla didn’t grow her salon because everything went right. She grew it while everything was falling apart. Ever feel like your team is slipping through your fingers just when you need them most? That was Kayla Carlton’s reality. From losing staff during maternity leave to…
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E64. MotherHOOD And Owning A Beauty Business
Send us Fan Mail Mums, can I just say it? Running a business and raising kids is HARD. The guilt. The “I’m failing at everything” feeling. I feel this hard my loves! In Episode 64 of the Beauty Business School podcast, I get real about what I am currently navigating and how I tackle this as it...
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E63. How To Plan A Profitable Year In Your Salon
Send us Fan Mail Can I be honest for a sec? If you don’t plan 2026, it will plan you. And spoiler: chaos usually wins. In the latest episode of the Beauty Business School Podcast, I’m walking you through exactly how to map out your year so you’re not: ❌ Throwing random specials at the wall ❌...
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E62. Don't Spend Another Dollar On Salon Education Until You Listen To This.
Send us Fan Mail Where should your education budget actually go? Every January we start planning… What courses we’ll do. What conferences we’ll attend. What education we’ll invest in. But not all education is created equal and not all of it deserves a spot in your budget. In this episode, I’m...
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E61. How I Stopped Working Nights & Weekends In The Beauty Industry
Send us Fan Mail I Stopped Working Nights & Weekends and My Business Didn’t Die (Contrary to what the beauty industry told us) The beauty industry has quietly sold us a lie, Let’s say it out loud. “Clients only want nights and weekends.” I bought into that… until I didn’t. And yes… some people…
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E60. Just Because Your Salon Is Booked Doesn’t Mean You Should Scale with Sara Pegg
Send us Fan Mail What if building a bigger beauty business isn’t actually the answer? In this episode, I’m joined by Beauty Business School student Sarah Pegg, owner of The Lash Hub in Bundaberg, for one of the most honest conversations we’ve ever had on the podcast. Sarah shares her full-circle...
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E59. 2025 tested me in every way… and I’m finally telling the whole story.
Send us Fan Mail This episode is literally me unpacking my entire year. The wins, the royal f*ck ups, the burnout, the pressure, the stuff no one sees on Instagram and the mindset shifts that actually changed how I show up. I share: 💋 What actually happened behind the scenes this year 💋 The...
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E58. Permission Led Selling in Beauty With Naomi Nahoum
Send us Fan Mail This week’s episode is honestly one of the most powerful conversations I’ve ever had on the podcast. I sat down with Naomi from Beauty Business Evolution. This episode is PACKED with the kind of “oh my god… THAT’S why I’m burnt out / undercharging / struggling to convert” clarity...
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E57. The Episode I Was Told Not to Record - Diversity & Acceptance in Beauty
Send us Fan Mail I’m finally sharing a part of my story that I’ve avoided talking about for years. I open up about my experience in the beauty industry during the COVID-19 pandemic and the incredibly difficult decision I made not to receive the vaccine because of my hypersensitivity to…
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E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters
Send us Fan Mail In this episode, Madi Cured shares her journey from starting a home salon to becoming a viral sensation in the beauty world. Maddie went from practicing nails on her bathroom floor at 13, to starting her business from home during COVID and now runs a cult following nail business...
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E55. When and How To Raise Your Salon Prices
Send us Fan Mail Babe I was triggered by a forum post that said, “Just go and look at your competitors and base your pricing on what they said,” so I have done a whole damn poddy that dives deep into why competitor based pricing is one of the most damaging things you can do for your business.…
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E54. James Vivian on Building a Beauty Business That Lasts
Send us Fan Mail In this episode of the Beauty Business School Podcast, Kimberley sits down with James Vivian, a business expert who’s rebuilt clinics from the ground up and knows what it takes to thrive in the beauty industry. James shares the hard truths no one talks about: late nights…
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E53. How to Make December Your Most Profitable
Send us Fan Mail Ever feel like December is meant to be your biggest month… but you end up exhausted, overbooked, and kinda over it? Same. This week on the Beauty Business School Podcast, I’m breaking down how to make December your most profitable (and peaceful) month.. without burning out or...
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E52. How Shaye Overcame Money Shame & Built 4 Thriving Businesses
Send us Fan Mail Kimberley sits down with 4x business owner Shaye, a powerhouse who went from lacking confidence to running four thriving businesses and finally owning her worth. Shaye shares the hard truths no one talks about: undercharging, people-pleasing, and hiding your success to make…
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E51. Why Your Mood is Ruining Your Client Experience (And How to Fix It)
Send us Fan Mail Ever have one of those days where your mood just isn’t matching your business goals? You’re amazing at what you do, but some days it just doesn’t land the way you want. This episode is all about stepping into your alter ego the highest version of yourself to show up consistently,...
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E50. How To Host Salon Events - Emelly Simons
Send us Fan Mail Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries. To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us...
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E49. Perfectionism Is Killing Your Beauty Business
Send us Fan Mail It silently sabotages salon owners everywhere, it’s perfectionism. The late nights redoing client photos, the endless tweaking before hitting “post,” the belief that you have to do it all because no one else can do it quite right… sound familiar? In this week’s episode, Kimberley...
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E48. Skin, Science & Conspiracy Theories With Rachael From Circadia
Send us Fan Mail Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries. To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us...
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E47. Booking System Price Hikes: Should You Stay or Switch?
Send us Fan Mail Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries. To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us...
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ABOUT THIS SHOW
Welcome to the Beauty Business School Podcast
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).
Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.
Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.
It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
HOSTED BY
Kimberley Haworth
CATEGORIES
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Frequently Asked Questions
How many episodes does Beauty Business School have?
Beauty Business School currently has 98 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beauty Business School about?
Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama). Picture us as your...
How often does Beauty Business School release new episodes?
Beauty Business School has 98 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Beauty Business School?
You can listen to Beauty Business School on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beauty Business School?
Beauty Business School is created and hosted by Kimberley Haworth.
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