E421 Victoria Bachan Pt. 2: Hyphen's Forward-Thinking Model Is Creating Abundance, Not Scarcity

Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy. Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth. She has pioneered Creator houses for Black and Latinx talent, launched Creator-owned brands like Nami Matcha and Nonipup, and brokered deals with Nike, Google, Amazon, and Sephora. A sought-after speaker at Cannes Lions, SXSW, VidCon, and Tribeca, she has contributed to Rolling Stone and is recognized by Variety, Business Insider, and Campaign US as a defining voice in the industry. She mentors South Asian executives through The Salon and supports her community through Play Inspired. When she's not reshaping the industry, you'll find her exploring New Jersey towns with her husband and dog.