E422 Kate Wolff: Leading The Pack Through AI

At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate’s deep understanding of the advertising and marketing space frequently turns traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise to boast year-over-year revenue growth. The approach that’s made the difference: spark solutions with cultural strategy and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more.The team has an impressive events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is Co-Founder of LumiTerra. Her dedication to environmental sustainability supported the creation of the LumiCup, an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically.