E43: How Trade Sales Leaders Use Social Branding to Drive Growth and Engagement: Sales, Leadership, Trade

In this episode, Ben speaks with Tom Slocum, Founder of The SD Lab, about the importance of social branding in building a successful top-of-funnel sales strategy. Tom explains that social branding involves being authentic, bringing humour into content, and educating through entertainment. He emphasises the need to build a community around your brand and shares practical tips for leveraging social media, such as engaging in the comments, sharing authentic content, and cross-collaborating with others.About the Guest:Tom Slocum is a seasoned sales strategist and the founder of The SD Lab, a top-of-funnel sales consulting agency. With over a decade of experience in the sales and revenue acceleration space, Tom specialises in crafting personalised sales playbooks, optimising sales processes, and training teams for success. He is passionate about helping sales leaders and teams achieve their goals by blending strategic insights with a human touch.Key Takeaways:Social branding builds trust and credibility at scale, allowing you to reach a larger audience and stand out among competitors.Authenticity and humour are key elements of successful social branding, as they help create connections and engage with prospects.Repurposing content from social media can be an effective way to personalise your prospecting strategy and provide value to potential customers.Time Stamps:0:00 Intro1:14 Guest Introduction2:41 The SD Lab4:12 Top Of Funnel Activity5:35 Social Branding11:48 Building that Great Social Brand16:16 Prospective Strategy for Business19:25 The Cold Calling Tournament20:45 Tips on Building Community23:40 Guest’s Socials24:17 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.