E450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM | ELERY PFEFFER - NIFT | THE ECOMMERCE EDGE Podcast

💡Elery (https://www.linkedin.com/in/elery-pfeffer-133220) is the Founder & CEO of Nift - ⁠⁠⁠https://www.gonift.com 💡Nift is a SaaS based consumer app gifting platform 💡Consumer apps like AfterPay, MindBody and Tripadvisor use Nift to thank and reward their customers 💡Customers tell Nift what they like and our AI matches them with gifts they can use to try new products and services 💡The result is efficient CAC for brands, increased ARPU for consumer apps, and great gifts for consumers to enjoy 💡In this episode, Jason & Elery discuss hpw rising CAC and saturated markets are forcing brands to get creative with how they find new customers, target them and get them to try their products Enjoy!