E50 - Using Marketing to Attract Top Talent with Dell's Jennifer Newbill

Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it's not the easiest task. How do you find the right person? What can you do to attract top talent to work at your company? Once you find that rockstar, how do you keep them on your team? The interesting thing to consider is how closely the marketing efforts we place on attracting new customers to grow revenue align with attracting rockstar employees to make our companies better. Let's add in another layer of complexity and consider a whole new group of young professionals entering the workforce that have different goals and objectives than generations of the past. Jennifer Newbill is a Global Director with Dell and an expert when it comes to hiring and finding new talent. She brings over 20 years of knowledge in HR and recruitment to this episode of the Neon Noise podcast. Some of the talking points we cover include: How to attract the right talent Online platforms you should use for recruitment Why you should put on your marketing cap when formulating your recruitment strategy What really matters to Millennials The benefit to telling your company story Using consistent branding in recruitment marketing The reason HR should work hand-in-hand with the Marketing department Busting stereotypes about Millennials We hope our conversation with Jennifer helps you create a recruitment marketing strategy that will help attract and retain the very best in your industry. Enjoy!