E54: Why are more CMOs becoming CROs?

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. Kathleen and the hosts discuss the importance of marketing sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week's FTC rule that bans noncompetes nationwide. Read Adam Robinson's LinkedIn post that led to the cease and desist letter from 6sense, and Adam's follow-up post. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps.