E55. When and How To Raise Your Salon Prices

Send us Fan Mail Babe I was triggered by a forum post that said, “Just go and look at your competitors and base your pricing on what they said,” so I have done a whole damn poddy that dives deep into why competitor based pricing is one of the most damaging things you can do for your business. When I seen the post “Everything in me was like died and resurrected. I was like, ‘The resurrection was, I’m going to course correct this.’” so here it is in this episode we cover: 🎀 Fully booked doesn’t mean profit. 🎀 I have helped so many business owners… who were fully booked but not earning any money. 🎀 Numbers are unsexy. People want to stick their head in the sand. They’re scared of them, quite frankly. 🎀 Your numbers are your success. They are something you need to track every single week or day. If you’ve been guessing your prices, copying competitors, avoiding your numbers, or wondering why you’re still broke even though you’re booked out… this is the episode that finally tells you the truth on how to fix that. Here is how you figure it out in a really simple way: 1. Write out all your monthly expenses (wages, bills, products, subscriptions - everything). 2. Add 30–60% profit on top (yep, actual money left over). 3. Add GST 10% 4. Divide it by the hours you work each month. Pro tip: Don’t base it on being 100% booked. The average salon runs at 70–80% capacity most of the time. 5. BOOM!! That’s your hourly rate Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.